Pauli Girl, Whitbread, and many, many more (. The Czech company is unrelated to the American Budweiser, although they apparently have marketing agreements in the US), Labatt, Lowenbrau, Rolling Rock, St. I have learned that Anheuser-InBev now owns something like 200 beer brands, including many longtime brands such as Bass, Beck, Stella Artois, Budweiser (except for the original Czech Budweiser Budvar - a MUCH better beer than American Budweiser. The men running InBev, for example, are portrayed as being brutally cost-cutting - not interested in what they produce, but purely in making a profit. Now, they also include a wish not to support companies with such self-serving, monopolistic and misleading practices. My original reasons were (and are) taste. I never drink any of them, much preferring the products of microbreweries. is thoroughly justified by what I learned from this book. I suppose I can say that my attitude towards American beers such as Bud, Miller, Coors, et. I did not know that InBev is owned/controlled by three billionaire Brazilian financiers. I already knew that A-B had been taken over by InBev, who I had heard was a Belgium beer conglomerate. I had not heard about the wholesale amalgamation of so many of them. The Busch family misfortunes are sad to learn about, not least those of the last Busch family member, August IV, to head the company before the InBev takeover - but not much to sympathize with, as his were mostly self-inflicted misfortunes.Īlong with this, the book conveys what happened to those major American breweries that I was introduced to when I first arrived in the US (in the late 60s and early 70s): Not just Anheuser-Busch (A-B), but Miller, Coors, Schlitz, Pabst, and even Canadian breweries Molson and Labatt. It's also disappointing to see how easily those three Busch men manipulated the masses and their drinking habits, not to mention cultivating people in power at both state and federal levels. The arrogance of those men, and their power-hungry single-mindedness comes through clearly, as does their genius. But, at the same time, those same men put the creation of power and riches above that of their wives and children, ultimately creating a family of dysfunction, indulgence, corruption, and tragedy. Between them, and over a period of around a hundred years or more, they created an incredible fortune and a family dynasty. And what a family! At least three men - grandfather, father and son - who were gifted and obsessed businessmen. Indeed, it is a rather fascinating book about the Busch family, of Anheuser-Busch (Budweiser) fame. As happens quite often, I heard about this book while listening to NPR on our local public radio station, and it sounded interesting, despite my tendency not to find history interesting.
0 kommentar(er)
